The Importance of Communication
A survey conducted by Morning Consult reveals that only 41% of respondents correctly understood that “carbon neutral” means having a balance between emitting carbon and absorbing carbon from the atmosphere. Carbon neutrality is achieved by calculating a product’s carbon footprint and reducing it to zero through a combination of in-house …
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The end of disposable packaging!
Congratulations to Loop on its new partnership with Giant Food. Earlier this year I learned about Loop’s innovative closed-loop consumer goods reusable packaging system from Tom Szaky, founder and CEO of Terracycle (Loop’s parent company), and have been excited to see its growing adoption. Simply put, Loop and its partners …
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Midlife crisis…want to join me?
Half of my life has been spent in a midlife crisis. It started when I was 22, serving as a Peace Corps volunteer in Morocco and witnessing extreme poverty for the first time. Since then I have been on a quest to make a positive impact on people’s lives. Half …
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What culture are you shaping?
When you work in brand marketing, or anywhere in a marketing-driven company, an interesting thing happens. Or more accurately, an interesting expectation happens. Suddenly, your choices are no longer your own. They become a representation of the brand you work for. If you work at adidas or Nike, the company …
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First Movers Coalition: Change through collective action
Collective action is a powerful tool. It can create the runway, derisk innovation investment, and accelerate adoption of the new technology solutions we need. That’s exactly what the First Movers Coalition does. Their belief and mission: Reducing emissions to net-zero by 2050 is possible if the right technologies are brought …
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The delight of authentic expression
The clothes we wear convey a message of who we are. We dress in the uniform of the group we want to be part of. Sometimes subconsciously, other times intentionally. Our uniform gives a one-dimensional view. Outdoorsy. Trendy, Accomplished. Laidback. But none of us is one-dimensional. We contain multitudes. When …
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Small Acts Change The World
There is magic in creating a self-sustaining system for community development. The starting point can be so small. Just as a redwood tree starts from a tiny seed. Or in this case, crowdsourcing the funding to repair the Mariposario Montezuma Gardens butterfly garden in Costa Rica. A butterfly garden that—once …
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Using play to reduce anxiety
The LEGO Foundation is donating 600 miniature LEGO MRI Scanner kits to hospitals worldwide. These kits use play to help children cope with the intimidating process of having an MRI scan. There are two things I love about this example of a business making the world a little bit better. …
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“How do we get our employees excited to come back to the office?”
“How do we get our employees excited to come back to the office?” This question is echoing across empty corporate hallways and reverberating over zoom meetings. Companies are coming up with creative perks, like free lunches for a month and team building surprises reminiscent of summer camp. Yet, the jazz-hands …
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When is enough, enough?
When is enough, enough? When does the US stop crossing its fingers while saying “it will be different going forward?” ❌ Hope isn’t a strategy ❌ Hope isn’t a plan ❌ Hope isn’t going to stop more innocent people from being gunned down Arming teachers, and putting more guns on …
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