Culture Archives - Kathy Varol


This common practice is toxic for your culture

“We’re having a party Saturday afternoon, want to come over?” I asked a friend. “I can’t,” she says, “I have to work all weekend.” The reason she can’t come is that she’s doing the job she got promoted to months ago, while still doing her previous job that the company …

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Don’t fake it until you make it (here’s why)

“Fake it until you make it.” I used to love this phrase. The way it bolstered my confidence to try something I didn’t know how to do. It gave me permission to go after jobs I wasn’t 100% sure I could do with my eyes closed from day one. But …

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What culture are you shaping?

When you work in brand marketing, or anywhere in a marketing-driven company, an interesting thing happens. Or more accurately, an interesting expectation happens. Suddenly, your choices are no longer your own. They become a representation of the brand you work for. If you work at adidas or Nike, the company …

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