I’ve lived a wildly unconventional life
I’ve gutted fish in an Alaskan fish cannery, cleaned hotel rooms, developed new beers in middle America, served coffee in the UK, poured pints in Australia, developed sportswear strategy in Germany, and taught kickboxing in Morocco.
I’ve solo-backpacked across continents, living out of hostels or sleeping under the stars in tents.
Along the way, I’ve turned strangers into soul friends—some for a lifetime, some for a beautifully bright moment.
I’ve stood in high heels on global keynote stages, and barefoot in ceremony.
I straddle two worlds that seem separate—inner work and external impact—but are deeply connected.
If credentials matter to you, I also speak business. Fluently.
I spent 2 decades inside the corporate world—leading global strategy, shaping brand purpose, and sitting in the rooms where decisions that move billions are made.
I helped architect the Global Purpose Strategy for adidas, a $22 billion company – covering sustainability, DEI, and social impact.
This Global Purpose Strategy wasn’t just optics—it was impact.
In 2021, S&P Global awarded adidas an ESG score of 85, placing it among the top 10% of all companies rated.
I’ve also interviewed 100+ business leaders on my podcast Purpose and Profit (top 2.5% globally), pulling back the curtain on how real change actually happens—when heart and metrics stop being treated like enemies.
And, I have an MBA from Georgetown University, graduating with honors.
Through it all, I’ve been tracking one question:
What makes a life feel true?
The truth is,
Even when the metrics are perfect, the soul can still be starving.
So I stopped performing the life I had built.
Stopped trying to optimize a version of me that was slowly going numb.
I unraveled.
Not as a failure.
As a reclamation.