Articles - Page 5 of 10 - Kathy Varol

Purpose and Profit Articles

Purpose and Profit Articles

 

The problem with catfishing

Catfishing means falsely representing yourself on dating apps. That picture from 20 years ago or 50 pounds ago. The filter that makes you unrecognizable even to your mother. Slightly exaggerating your height….by 6 inches. The reason someone falsely represents themself in the first place is because they don’t believe their …

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When strategy and execution eat breakfast together

Creating a successful business strategy (including a successful ESG strategy) requires articulating an inspiring vision, a discerning identification of priorities, a relentless focus once priorities are identified, and systems thinking in setting ambitious targets. This work requires the ability to seamlessly shift focus between the forest (vision) and the trees …

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Transitioning from carbon offsets to a zero emissions future

Low-fare air carriers made it possible for budget-conscious travelers to see more of the world more frequently, but at a not-so-hidden cost. Cheaper flights mean more people travel. More people traveling means more flights. More flights means more emissions. In 2018, worldwide aviation contributed almost 2.5% of the world’s total …

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Don’t fake it until you make it (here’s why)

“Fake it until you make it.” I used to love this phrase. The way it bolstered my confidence to try something I didn’t know how to do. It gave me permission to go after jobs I wasn’t 100% sure I could do with my eyes closed from day one. But …

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A Food Revolution

In 1919, Isaac Carasso began making yogurt to help children with intestinal infections. He sold his first yogurts in pharmacies before expanding into grocery stores throughout Barcelona. From its beginning, the company’s purpose was: to bring health through food to as many people as possible. This purpose still holds today. …

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It’s time to get unmuted

We’ve been taught from a young age to convey a muted version of who we are. We are careful to not be “too much”, “too different”, “too loud”. In every situation, we’re subconsciously calculating the role that’s expected. If I wear this, they’ll think I’m smart during the interview. If …

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A step towards 100% slave-free chocolate

Do you like chocolate? Do you like ice cream? Do you like it when companies commit to change that helps break cycles of poverty and prevents child labor? Then I have good news for you. Ben & Jerry’s will begin sourcing their cocoa through Tony’s Open Chain, an initiative designed …

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Keep It Simple

We are living in a much deserved age of corporate skepticism. As a result, if we don’t understand what your company is doing, we won’t trust that you’re actually doing it. Once your company has developed a crystal clear purpose, the next huge hurdle is to determine how to measure …

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The Importance of Communication

A survey conducted by Morning Consult reveals that only 41% of respondents correctly understood that “carbon neutral” means having a balance between emitting carbon and absorbing carbon from the atmosphere. Carbon neutrality is achieved by calculating a product’s carbon footprint and reducing it to zero through a combination of in-house …

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The end of disposable packaging!

Congratulations to Loop on its new partnership with Giant Food. Earlier this year I learned about Loop’s innovative closed-loop consumer goods reusable packaging system from Tom Szaky, founder and CEO of Terracycle (Loop’s parent company), and have been excited to see its growing adoption. Simply put, Loop and its partners …

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