Purpose Archives - Kathy Varol


Business Case for being Purpose Led

In an era where every market feels like a battlefield, standing out is more of a puzzle than ever. The old marketing playbook? It’s gathering dust. Let’s unpack this with a touch of business school charm—Economics, Finance, and Marketing. I promise to keep it light and insightful. Imagine the market …

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The Heart of business is people

In the sprawling tapestry of modern business, there’s a thread that’s becoming increasingly difficult to ignore: the idea that a company’s purpose should extend beyond the pursuit of profit. Sure, the business case for a purpose-driven model is compelling. The S&P 500 ESG Index, for instance, outperformed its profit-only counterpart …

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From Grit to Gem: The Alchemy of Business

Have you ever held a pearl and marveled at its luster? Or gazed upon a diamond, spellbound by its sparkle? These paragons of beauty aren’t born of fairy dust—they’re the product of patience and pressure that turns the mundane into the magnificent. Take pearls, for instance. A pearl begins its …

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2023 Year in Review

2023 has been an incredible year. Here are some of my highlights: ✅ I gave keynotes to amazing audiences including AT&T, Sansan, and Zscaler. My keynotes support my mission to make purpose the heartbeat of every business strategy. ✅ I interviewed 26 inspiring leaders on the Purpose and Profit podcast, …

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How will you add your spark?

On December 1, 1955, in Montgomery, Alabama, Rosa Parks rejected the bus driver’s order to give up her seat in favor of a white passenger. Rosa refused. She was arrested for civil disobedience in violating Alabama segregation law. This refusal was a spark that added to the growing fire burning …

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The search for meaning and purpose is fundamentally human

To win in the marketplace, you must first win in the workplace. To win in the workplace, you need to understand what employees today value. The Global Pandemic sparked the Great Resignation. What each of us expects from our careers has changed. In order to attract, retain, and engage the …

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Purpose beyond profit is good business

In 2005 Kraft closed its yogurt factory in Upstate New York. The result was devastating for the local community. This factory was one of many that had been closed in the region. The community felt that after giving their blood, sweat and tears, large companies abandoned them. The son of …

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A step towards 100% slave-free chocolate

Do you like chocolate? Do you like ice cream? Do you like it when companies commit to change that helps break cycles of poverty and prevents child labor? Then I have good news for you. Ben & Jerry’s will begin sourcing their cocoa through Tony’s Open Chain, an initiative designed …

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Keep It Simple

We are living in a much deserved age of corporate skepticism. As a result, if we don’t understand what your company is doing, we won’t trust that you’re actually doing it. Once your company has developed a crystal clear purpose, the next huge hurdle is to determine how to measure …

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