Purpose Archives - Kathy Varol
CategoryPurpose

 

Purpose beyond profit is good business

In 2005 Kraft closed its yogurt factory in Upstate New York. The result was devastating for the local community. This factory was one of many that had been closed in the region. The community felt that after giving their blood, sweat and tears, large companies abandoned them. The son of …

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Keep It Simple

We are living in a much deserved age of corporate skepticism. As a result, if we don’t understand what your company is doing, we won’t trust that you’re actually doing it. Once your company has developed a crystal clear purpose, the next huge hurdle is to determine how to measure …

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The delight of authentic expression

The clothes we wear convey a message of who we are. We dress in the uniform of the group we want to be part of. Sometimes subconsciously, other times intentionally. Our uniform gives a one-dimensional view. Outdoorsy. Trendy, Accomplished. Laidback. But none of us is one-dimensional. We contain multitudes. When …

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There are many ways to make a profit…

“There are a lot of ways to make a profit in the world, and there’s no question that you can make a profit in ways that are harmful—and some people do. But the reality is, that’s a choice and you don’t have to make that choice because there are plenty …

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10 Reasons Why Companies Hire Me

Creating a new approach is fun! (At least it can be when approached in the right way.) Change is a gift. It’s how we evolve, do better, and try something new. Whether it’s creating a purpose-led business strategy, developing an ESG strategy, facilitating a workshop to reimagine what’s possible, or …

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Six forces repairing business

Change is here. It’s not stopping, it’s accelerating. The days of organizations not being responsible for the impact of their business are over. The days of humanity serving capital, instead of capital serving humanity, are coming to a close. This change is coming from many directions. Here are six forces …

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The failed experiment

The business mandate on shareholder value at any cost, wasn’t always the way businesses were run. In the 1970’s, the economist Milton Friedman, introduced the concept of financial maximization, saying “The social responsibility of a business is profit.” Just like the inventor of the lobotomy, Friedman, went on to win …

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