Articles - Kathy Varol

Purpose and Profit Articles

Purpose and Profit Articles

 

This common practice is toxic for your culture

“We’re having a party Saturday afternoon, want to come over?” I asked a friend. “I can’t,” she says, “I have to work all weekend.” The reason she can’t come is that she’s doing the job she got promoted to months ago, while still doing her previous job that the company …

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Climate Pledges Need A Science Based Reboot

“I also have a message to fossil fuel companies and their financial enablers. So-called ‘net-zero pledges’ that exclude core products and activities are poisoning our planet. They must thoroughly review their pledges and align them with this new guidance. Let’s tell it like it is. Using bogus ‘net-zero’ pledges to …

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Purpose beyond profit is good business

In 2005 Kraft closed its yogurt factory in Upstate New York. The result was devastating for the local community. This factory was one of many that had been closed in the region. The community felt that after giving their blood, sweat and tears, large companies abandoned them. The son of …

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The problem with catfishing

Catfishing means falsely representing yourself on dating apps. That picture from 20 years ago or 50 pounds ago. The filter that makes you unrecognizable even to your mother. Slightly exaggerating your height….by 6 inches. The reason someone falsely represents themself in the first place is because they don’t believe their …

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When strategy and execution eat breakfast together

Creating a successful business strategy (including a successful ESG strategy) requires articulating an inspiring vision, a discerning identification of priorities, a relentless focus once priorities are identified, and systems thinking in setting ambitious targets. This work requires the ability to seamlessly shift focus between the forest (vision) and the trees …

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Don’t fake it until you make it (here’s why)

“Fake it until you make it.” I used to love this phrase. The way it bolstered my confidence to try something I didn’t know how to do. It gave me permission to go after jobs I wasn’t 100% sure I could do with my eyes closed from day one. But …

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A Food Revolution

In 1919, Isaac Carasso began making yogurt to help children with intestinal infections. He sold his first yogurts in pharmacies before expanding into grocery stores throughout Barcelona. From its beginning, the company’s purpose was: to bring health through food to as many people as possible. This purpose still holds today. …

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It’s time to get unmuted

We’ve been taught from a young age to convey a muted version of who we are. We are careful to not be “too much”, “too different”, “too loud”. In every situation, we’re subconsciously calculating the role that’s expected. If I wear this, they’ll think I’m smart during the interview. If …

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