ESG Archives - Kathy Varol


Let’s not kill ESG with politics

Making a topic political in the United States doesn’t result in constructive dialogue. Political polarization usually guarantees that intelligent debate dies. We start arguing over identity, instead of discussing the topic. (Find out why in this great article, written by my husband, Ozan Varol.) Unfortunately, ESG (environmental, social, governance) got …

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Public Benefit Corps, B Corps and ESG…oh my!

Let’s take a moment to talk about two symbiotic relationships to an Environmental, Social and Governance (or ESG) strategy: B Corporations (B Corps) and public benefit corporations (or PBC’s). Neither is needed for a strong ESG strategy that sets your company apart as an industry leader. But they can be …

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Backlash against greenwashing

Greenwashing is misleading information by an organization to present an environmentally responsible image to the public. In other words, lying about sustainability practices or impact. In years past, the consequence of corporate greenwashing was consumer backlash resulting in negative publicity.  This bad publicity might embarrass leaders and pressure them to …

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The Importance of Communication

A survey conducted by Morning Consult reveals that only 41% of respondents correctly understood that “carbon neutral” means having a balance between emitting carbon and absorbing carbon from the atmosphere. Carbon neutrality is achieved by calculating a product’s carbon footprint and reducing it to zero through a combination of in-house …

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ESG: from zero to Strategy, Process and Reporting

How does your company rate on Environmental, Social and Governance (ESG) measures compared to your competitors? Where are you leading the way, and where are you falling behind? You want to have a thoughtful ESG strategy and get your ESG disclosures ready to share with regulators, investors, employees and consumers. …

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