“There are a lot of ways to make a profit in the world, and there’s no question that you can make a profit in ways that are harmful—and some people do. But the reality is, that’s a choice and you don’t have to make that choice because there are plenty of ways to make a profit that contribute to the betterment of the world. And that creates, we believe, a self-reinforcing cycle, so that you’re actually creating a better competitive environment for your company to operate in by making improvements in the world.”
– from the Purpose and Profit episode Mark Kramer On How Creating Shared Value Can Transform Business and the World
