Articles - Page 4 of 10 - Kathy Varol

Purpose and Profit Articles

Purpose and Profit Articles

 

Hitting pause on lobster

Lobster was not always a delicacy. There are American myths about dockhands striking over meals of lobster. Of prisoners declaring that being served lobster more than twice a week was cruel and unusual punishment. Today lobster is more a luxury for special occasions or fancy restaurants. But a luxury you …

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This common practice is toxic for your culture

“We’re having a party Saturday afternoon, want to come over?” I asked a friend. “I can’t,” she says, “I have to work all weekend.” The reason she can’t come is that she’s doing the job she got promoted to months ago, while still doing her previous job that the company …

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Climate Pledges Need A Science Based Reboot

“I also have a message to fossil fuel companies and their financial enablers. So-called ‘net-zero pledges’ that exclude core products and activities are poisoning our planet. They must thoroughly review their pledges and align them with this new guidance. Let’s tell it like it is. Using bogus ‘net-zero’ pledges to …

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Purpose beyond profit is good business

In 2005 Kraft closed its yogurt factory in Upstate New York. The result was devastating for the local community. This factory was one of many that had been closed in the region. The community felt that after giving their blood, sweat and tears, large companies abandoned them. The son of …

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The problem with catfishing

Catfishing means falsely representing yourself on dating apps. That picture from 20 years ago or 50 pounds ago. The filter that makes you unrecognizable even to your mother. Slightly exaggerating your height….by 6 inches. The reason someone falsely represents themself in the first place is because they don’t believe their …

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When strategy and execution eat breakfast together

Creating a successful business strategy (including a successful ESG strategy) requires articulating an inspiring vision, a discerning identification of priorities, a relentless focus once priorities are identified, and systems thinking in setting ambitious targets. This work requires the ability to seamlessly shift focus between the forest (vision) and the trees …

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Transitioning from carbon offsets to a zero emissions future

Low-fare air carriers made it possible for budget-conscious travelers to see more of the world more frequently, but at a not-so-hidden cost. Cheaper flights mean more people travel. More people traveling means more flights. More flights means more emissions. In 2018, worldwide aviation contributed almost 2.5% of the world’s total …

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Don’t fake it until you make it (here’s why)

“Fake it until you make it.” I used to love this phrase. The way it bolstered my confidence to try something I didn’t know how to do. It gave me permission to go after jobs I wasn’t 100% sure I could do with my eyes closed from day one. But …

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A Food Revolution

In 1919, Isaac Carasso began making yogurt to help children with intestinal infections. He sold his first yogurts in pharmacies before expanding into grocery stores throughout Barcelona. From its beginning, the company’s purpose was: to bring health through food to as many people as possible. This purpose still holds today. …

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