A Food Revolution
In 1919, Isaac Carasso began making yogurt to help children with intestinal infections. He sold his first yogurts in pharmacies before expanding into grocery stores throughout Barcelona. From its beginning, the company’s purpose was: to bring health through food to as many people as possible. This purpose still holds today. …
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It’s time to get unmuted
We’ve been taught from a young age to convey a muted version of who we are. We are careful to not be “too much”, “too different”, “too loud”. In every situation, we’re subconsciously calculating the role that’s expected. If I wear this, they’ll think I’m smart during the interview. If …
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A step towards 100% slave-free chocolate
Do you like chocolate? Do you like ice cream? Do you like it when companies commit to change that helps break cycles of poverty and prevents child labor? Then I have good news for you. Ben & Jerry’s will begin sourcing their cocoa through Tony’s Open Chain, an initiative designed …
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Keep It Simple
We are living in a much deserved age of corporate skepticism. As a result, if we don’t understand what your company is doing, we won’t trust that you’re actually doing it. Once your company has developed a crystal clear purpose, the next huge hurdle is to determine how to measure …
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The Importance of Communication
A survey conducted by Morning Consult reveals that only 41% of respondents correctly understood that “carbon neutral” means having a balance between emitting carbon and absorbing carbon from the atmosphere. Carbon neutrality is achieved by calculating a product’s carbon footprint and reducing it to zero through a combination of in-house …
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The end of disposable packaging!
Congratulations to Loop on its new partnership with Giant Food. Earlier this year I learned about Loop’s innovative closed-loop consumer goods reusable packaging system from Tom Szaky, founder and CEO of Terracycle (Loop’s parent company), and have been excited to see its growing adoption. Simply put, Loop and its partners …
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Midlife crisis…want to join me?
Half of my life has been spent in a midlife crisis. It started when I was 22, serving as a Peace Corps volunteer in Morocco and witnessing extreme poverty for the first time. Since then I have been on a quest to make a positive impact on people’s lives. Half …
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What culture are you shaping?
When you work in brand marketing, or anywhere in a marketing-driven company, an interesting thing happens. Or more accurately, an interesting expectation happens. Suddenly, your choices are no longer your own. They become a representation of the brand you work for. If you work at adidas or Nike, the company …
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First Movers Coalition: Change through collective action
Collective action is a powerful tool. It can create the runway, derisk innovation investment, and accelerate adoption of the new technology solutions we need. That’s exactly what the First Movers Coalition does. Their belief and mission: Reducing emissions to net-zero by 2050 is possible if the right technologies are brought …
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The delight of authentic expression
The clothes we wear convey a message of who we are. We dress in the uniform of the group we want to be part of. Sometimes subconsciously, other times intentionally. Our uniform gives a one-dimensional view. Outdoorsy. Trendy, Accomplished. Laidback. But none of us is one-dimensional. We contain multitudes. When …
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