Purpose Archives - Kathy Varol
CategoryPurpose

 

What if holiday giving could change the world?

As I sit in the warmth of my home, the glow of holiday lights filling the city, I can’t help but feel a weight pressing on my heart. The festive decorations are beautiful, but their brightness feels almost too stark against the dark realities faced by so many around the …

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Unlock team engagement through shared purpose

Leading a team can sometimes feel like steering a ship through uncharted waters. You sense that something isn’t quite right—your team isn’t gelling the way you’d hoped. The camaraderie, the passion, the engagement are falling short. It’s not that you don’t have great people; it’s that the spark that binds …

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How the stories we tell shape our world

In a world where perception often trumps reality, the diamond industry stands as a sparkling example of the power of marketing. Despite being one of the most common gems (according to the International Gem Society), diamonds have been elevated to the status of rare and precious through decades of clever …

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Business Case for being Purpose Led

In an era where every market feels like a battlefield, standing out is more of a puzzle than ever. The old marketing playbook? It’s gathering dust. Let’s unpack this with a touch of business school charm—Economics, Finance, and Marketing. I promise to keep it light and insightful. Imagine the market …

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The Heart of business is people

In the sprawling tapestry of modern business, there’s a thread that’s becoming increasingly difficult to ignore: the idea that a company’s purpose should extend beyond the pursuit of profit. Sure, the business case for a purpose-driven model is compelling. The S&P 500 ESG Index, for instance, outperformed its profit-only counterpart …

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From Grit to Gem: The Alchemy of Business

Have you ever held a pearl and marveled at its luster? Or gazed upon a diamond, spellbound by its sparkle? These paragons of beauty aren’t born of fairy dust—they’re the product of patience and pressure that turns the mundane into the magnificent. Take pearls, for instance. A pearl begins its …

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2023 Year in Review

2023 has been an incredible year. Here are some of my highlights: ✅ I gave keynotes to amazing audiences including AT&T, Sansan, and Zscaler. My keynotes support my mission to make purpose the heartbeat of every business strategy. ✅ I interviewed 26 inspiring leaders on the Purpose and Profit podcast, …

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How will you add your spark?

On December 1, 1955, in Montgomery, Alabama, Rosa Parks rejected the bus driver’s order to give up her seat in favor of a white passenger. Rosa refused. She was arrested for civil disobedience in violating Alabama segregation law. This refusal was a spark that added to the growing fire burning …

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The search for meaning and purpose is fundamentally human

To win in the marketplace, you must first win in the workplace. To win in the workplace, you need to understand what employees today value. The Global Pandemic sparked the Great Resignation. What each of us expects from our careers has changed. In order to attract, retain, and engage the …

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