Meet Kathy - Kathy Varol

Meet
Kathy Varol

Kathy Varol is a sought-after speaker and coach who has given keynotes and supported clients around the globe. Whether it’s Purpose and Profit work or coaching, Kathy’s focus remains the same: guiding individuals and organizations toward their best selves—with integrity, honesty, and alignment.

Kathy built the global purpose strategy for adidas, a 22-billion-dollar company. Through her keynotes, Kathy shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and the world.

Meet
Kathy Varol

Kathy Varol is a sought-after speaker and coach who has given keynotes and supported clients around the globe. Whether it’s Purpose and Profit work or coaching, Kathy’s focus remains the same: guiding individuals and organizations toward their best selves—with integrity, honesty, and alignment.

Kathy built the global purpose strategy for adidas, a 22-billion-dollar company. Through her keynotes, Kathy shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and the world.

Join me!
Let’s make purpose the heartbeat of every business strategy, and every human.

Hi! I’m Kathy

I’m a Purpose Strategy Expert. 

I started my career as a bright-eyed idealist, joining the Peace Corps straight out of college. Ever since that flight to Morocco, the idealist in me sees the opportunity of purpose in every challenge.

I live at the intersection of two worlds: the individual and the enterprise.

I am a coach for high-performing professionals who have climbed the corporate ladder only to lose part of themselves along the way. They followed the roadmap to success—checked the boxes, hit the milestones, chased the promotions—only to arrive at the summit and find that something was missing. The fulfillment they expected wasn’t there. Now, they’re searching for a different kind of “more”—more meaning, more contribution, more aliveness—but they don’t know where to find it.

I am also a business strategist with decades of corporate experience, including leading the Global Purpose Strategy for adidas, a $22 billion company. I’ve worked at the highest levels of leadership, inside boardrooms where strategy and culture are shaped. I’ve interviewed over 100 business leaders on my Purpose and Profit podcast (ranked in the top 2.5% of podcasts globally), uncovering how they are bringing heart, humanity, and accountability into every corner of their work.

At adidas, I built a strategy that transformed the company’s approach to sustainability, social equality, and diversity & inclusion.

This global purpose strategy included:

1. A holistic sustainability strategy that further established adidas as a leader in retail sustainability, and inspired an army of loyal brand advocates to join a movement to end plastic waste.

2. Impactful social equality strategy that provided access to sports for girls around the globe, developed new products, and initiated bold corporate actions to stand against inequality (including equal bonus pay for Women’s World Cup winners, and supporting the fight for racial justice in the USA).

3. Progressive Diversity and Inclusion (D&I) strategy that fostered a culture of inclusion, collaboration, and continuous improvement with internal processes, metrics, and accountability.

This Global Purpose Strategy wasn’t just optics—it was impact.

In 2021, S&P Global awarded adidas an ESG score of 85, placing it among the top 10% of all companies rated.

Now, as a sought-after keynote speaker, and Purpose Strategy Expert, I work with global companies—including Salesforce, AT&T, and PepsiCo—helping them transform their business and culture. My keynotes guide leaders on:

  • How to drive profit with purpose using my 4-step Brand Purpose Model.
  • How to lead the future of their industry by mastering Environmental, Social, and Governance (ESG).
  • How to navigate the sustainability revolution that is accelerating innovation, creating value, and reducing risk.
  • How to unlock exponential results by nurturing purpose, people, and culture.

When businesses embed purpose into the heart of their strategy,
they don’t just disrupt their industry.

They impact the world.

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