Don’t fake it until you make it (here’s why)
“Fake it until you make it.” I used to love this phrase. The way it bolstered my confidence to try something I didn’t know how to do. It gave me permission to go after jobs I wasn’t 100% sure I could do with my eyes closed from day one. But …
Read More
What culture are you shaping?
When you work in brand marketing, or anywhere in a marketing-driven company, an interesting thing happens. Or more accurately, an interesting expectation happens. Suddenly, your choices are no longer your own. They become a representation of the brand you work for. If you work at adidas or Nike, the company …
Read More
“How do we get our employees excited to come back to the office?”
“How do we get our employees excited to come back to the office?” This question is echoing across empty corporate hallways and reverberating over zoom meetings. Companies are coming up with creative perks, like free lunches for a month and team building surprises reminiscent of summer camp. Yet, the jazz-hands …
Read More