What culture are you shaping?
When you work in brand marketing, or anywhere in a marketing-driven company, an interesting thing happens. Or more accurately, an interesting expectation happens. Suddenly, your choices are no longer your own. They become a representation of the brand you work for. If you work at adidas or Nike, the company …
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“How do we get our employees excited to come back to the office?”
“How do we get our employees excited to come back to the office?” This question is echoing across empty corporate hallways and reverberating over zoom meetings. Companies are coming up with creative perks, like free lunches for a month and team building surprises reminiscent of summer camp. Yet, the jazz-hands …
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