The next era of recycling - Kathy Varol

The next era of recycling

Carbon Recycling International

Imagine standing outside a factory, watching plumes of smoke curl into the air. It’s a sight that has long symbolized industrial progress, but now we know that all of that progress is also one of the biggest contributors to climate change.

So imagine if that smoke, filled with harmful carbon dioxide, could be turned into something valuable. Something like fuel.

That’s not just wishful thinking. It’s happening, thanks to a company called Carbon Recycling International (CRI). They’ve developed a process that feels like it belongs in a science fiction movie: turning emissions into fuel. Yes, the very carbon dioxide driving climate change is being captured and transformed into Vulcanol—renewable methanol.

Here’s how it works. CRI captures carbon dioxide from industrial waste gases—gases that would otherwise be released into the atmosphere. Then, they combine the carbon dioxide with hydrogen to create a synthetic liquid fuel. This fuel can power cars, planes, and ships. It can even be blended into gasoline to reduce emissions from traditional fossil fuels.

And this isn’t just a lab experiment or a futuristic prototype. Vulcanol is already being used. CRI has sold Vulcanol commercially to clients in Europe and China.

But what’s truly revolutionary about CRI’s technology is how it closes the carbon loop. Typically, carbon dioxide released into the atmosphere contributes directly to global warming. But CRI’s process intercepts that carbon dioxide, recycling it into something useful instead of letting it wreak havoc on the environment. By doing so, their renewable methanol has an 80% lower carbon footprint compared to conventional fuels.

Think about that. For every ton of Vulcanol produced, there’s a massive reduction in emissions—turning what was once waste into a powerful resource.

Stories like CRI’s remind me of how often we overlook the potential in what we already have. It’s easy to see carbon dioxide as the villain of the climate crisis. It’s choking our atmosphere and warming our planet. But CRI is challenging us to see it differently—not as waste, but as raw material.

It’s the ultimate “yes, and” approach to innovation. Yes, carbon emissions are a problem. And they can also be part of the solution. This thinking shifts the narrative from one of doom to one of opportunity.

The fight against climate change isn’t just about sacrifice or giving things up. It’s about reimagining what’s possible. It’s about using our ingenuity to create solutions that allow us to move forward—solutions that are good for the planet and good for our economy.

Vulcanol isn’t just a renewable fuel; it’s a symbol of what’s possible when we stop accepting “business as usual” and start asking better questions. What if emissions weren’t just the cost of doing business, but the currency of innovation? What if the very thing driving climate change could help power the future?

Carbon Recycling International isn’t just imagining a better future—they’re building it. And for the rest of us, they’re showing us what it looks like to turn smoke into possibility, one molecule at a time.

About Kathy Varol

Kathy Varol is a sought-after speaker, Purpose Strategy Expert, and ESG (Environmental, Social and Governance) consultant who has led workshops around the globe. Kathy built the global purpose strategy for adidas, a 22-billion dollar company. Now she shares her knowledge with audiences on how to embed a purpose into their company in order to transform their culture, their business, and the world.

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