In the modern world, companies without a purpose beyond profit will be left behind. You can either be a pioneering force for good in your industry, or be disrupted
How do you stand out in an increasingly competitive marketplace? How do you attract top talent? How do you increase profitability?
You do something remarkable. Purpose makes brands remarkable.
As consumers, we’re putting our dollars toward companies with aligned values. 85% of millennials in the United States would switch brands for a good cause, and 50% of growth in consumer goods went to sustainability marketed products between 2013 and 2018.
While consumers still care about the traditional four P’s of product, price, promotion, and placement, in a world overrun with consumer choices, purpose can gain consumers’ increasingly fragmented attention, act as a tie-breaker between competing products, and generate buzz.
As employees we’re looking for meaning in our careers, and the best talent is choosing to work for organizations that feed their heart as well as their bank account. 92% of millennials believe that working for an environmentally and socially responsible company is important.
In the Drive Profit with Purpose keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers.