Drive Profit With Purpose - Kathy Varol

Drive Profit With Purpose

 

 

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🚀 Purpose Is Your Competitive Edge

Let’s be blunt:
In a world where everyone’s chasing growth, purpose is what makes you unforgettable.

Companies without a reason for being—beyond just making money—will be left behind.
You can either lead your industry forward, or get disrupted by the ones who do.

I’ve seen this truth play out on global stages, inside boardrooms, and across balance sheets.
Purpose isn’t charity. It’s strategy.
It’s how you stand out, attract top talent, and drive meaningful growth.

⚡️ Be Remarkable. Grow On Purpose

How do you differentiate in a world drowning in options?
How do you get your consumers to care?
How do you make your culture magnetic?

You become remarkable.
And purpose is what makes brands remarkable.

Consumers are speaking with their wallets.
85% of U.S. millennials would switch brands for a cause they believe in.
Sustainability-marketed products drove 50% of CPG growth from 2013 to 2018.

Employees are speaking with their feet.
92% of millennials want to work for companies that are socially and environmentally responsible.
They’re no longer just chasing paychecks—they’re chasing meaning.

In this keynote, I’ll walk you through my 4-step Brand Purpose Model—a framework to embed purpose at the core of your company, spark innovation across teams, and win the hearts (and loyalty) of your customers.

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What You’ll Learn:

  • The 7 most common mistakes companies make when trying to lead with purpose

  • Why a CSR department isn’t enough to move the needle (or win trust)

  • How to attract purpose-driven top talent—and keep them deeply engaged

  • How doing good becomes your most powerful (and free) form of marketing

This Keynote Is Perfect For Companies:

  • Competing in saturated markets and craving real differentiation

  • Struggling with disengaged employees or high turnover

  • Looking to unlock innovation from the inside out

  • Hungry to accelerate growth and impact

  • Ready to make their brand unforgettable—for all the right reasons

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